The successful, interactive format of Chief Beer Officer dinners and roundtable events can be tailored into a bespoke evening for you and your guests. For example:

  • Complement an existing conference.
  • Act as the backbone structure for a one-off event.
  • A series of private industry-related events to generate new leads, business partnerships and sales.

Enjoy exclusive business content, interactive discussion, dinner or gourmet canapes. With lively beer tasting, entertainment and a hint of competition. Giving your guests great memories of the evening – and of your business.

Roundtable Events

Combine industry keynote presentations, roundtable discussion and a beer networking reception.

Ideal for: encouraging discussion and gaining high-level insight, positioning your organisation as a thought-leader.

We offer: organisational logistics and event management, leaving you to focus on networking with your guests.



Private Dinners

The proven Chief Beer Officer format – customised for maximising your business development and strengthening partner/prospect relationships.

Ideal for: treating your valued customers, or for building relationships with key prospects.

We offer: We manage all aspects of the event. These include VIP attendee generation, communication before and after the event.

How It Works

Define Targets: We can work from your list, or you can use our 166,000+ C-level database and filter by a number of criteria, for laser-focused attendee generation

Define Theme: The speaker and business content is a crucial part of the process (if appropriate). We can advise based on our experience of similar events, to heighten audience satisfaction.

Beer Theme: We’ll choose a beer industry expert, or relevant host and recommend a beer-tasting theme and networking flow to drive the evening.

Create Invite: Our in-house creative team produce the copy and design. The process follows our tried-and-tested format for maximising acceptances and promoting your business.

Send Invites: A managed end-to end process, using industry-standard marketing software. With real-time performance tracking, and staged follow-ups to build momentum.

Attendee Generation: Your dedicated account manager monitors acceptance rates, keeping you updated at all times. Our social media channels give additional event and brand exposure.

Event: Your account manager liaises with the venue, planning everything from event timetable to table plans. Leaving you to turn up and focus on your networking.

Follow-Up:   Follow-up emails, to keep your leads warm. Depending on your aims, these can be meeting requests or a simple “thank you for attending” format.